Fresco

Fresco was founded in 2026 by a young, sole entrepreneur with one simple belief: fragrance should be as considered as the car it sits in. Built from a genuine passion for cars and the culture that surrounds them, Fresco was created with the same attention to detail that car lovers demand from everything else in their world.

The name Fresco means 'fresh' in Italian, a nod to a country long associated with performance, precision and style. That same standard is what shapes every scent in the range.

Every Fresco product, from turbojet sprays to car scents, is developed to deliver instant, long-lasting freshness without cutting corners. No shortcuts, no filler ingredients, just fragrance that performs the way it should.

Trusted and verified by car lovers who expect more from the details, Fresco isn't just a scent brand. It's built on the same pride people take in their cars, their spaces, and everything that makes them their own